35 Timeless Brands: Companies and Products that Time Forgets in 2024.
In a time when technology is rapidly upgrading, with trends coming and going with each blink of an eye, several companies and products have left many astounded by their seeming inability to fade away. In the next pages, discover which of these timeless brands keep thriving in 2024.
IBM: IBM was founded in 1911 and has since been in the forefront of computing and technology. With a revenue of $60.5 billion in 2023 alone, IBM is one of the most dominant players, especially in areas like AI, cloud computing, and cybersecurity.
HP: Hewlett-Packard, or HP, was founded in 1939 and has become a household name when thinking of printers, computers, and other technological solutions. In 2023, it generated revenue of $63.4 billion, further confirming its successful performance both in consumer and enterprise markets.
Automotive Icons
Ford: The Ford Motor Company was founded in 1903 and has since become an integral part of the American automobile industry. With revenues of $158 billion worldwide in 2023, Ford keeps innovating and amazing consumers with its iconic models, such as the Mustang and F-Series trucks, while embracing electric vehicles with its Mustang Mach-E.
Toyota: Toyota Motor Corporation was founded in 1937 and is known for its reliability and fuel efficiency. In 2023, the company generated $279 billion in revenue globally, making it one of the leading automobile manufacturers. Hybrid technology by Toyota, specifically the Prius, has been able to transform the auto industry and set a benchmark in terms of fuel efficiency.
Coca-Cola: A leading international brand founded in 1886. From its founding to its $98 billion revenue projection in 2023, Coca-Cola remains thirsty to satiate the world’s appetite with new, varied, and exciting products.
Procter & Gamble: The 1837-founded P&G produces a wide variety of consumer goods ranging from household care to personal care items. For the year 2023, P&G declared revenue of $88 billion, sustained by household names such as Tide, Pampers, and Gillette.
Retail Giants
Walmart: Walmart, founded in 1962, is the world’s largest retailer. With a revenue of $611 billion in 2023, Walmart remains a dominant force in the retail industry, adapting to changing consumer preferences through e-commerce, grocery delivery, and omnichannel strategies.
Amazon: Amazon.com, founded in 1994, revolutionized online shopping. In 2023, Amazon generated a revenue of $514 billion, showcasing its continued growth and innovation in e-commerce, cloud computing (AWS), and digital streaming.
Other Notable Long-Lasting Brands
Hershey’s: From 1894, the Hershey Company has captured the hearts of chocolate consumers everywhere with its legendary chocolate bars and sweets.
Kellogg’s: Started in 1906, Kellogg’s produces breakfast cereals and snacks that appeal to various tastes and dietary habits.
Levi Strauss & Co.: In 1853, Levi’s became one of the largest denim companies worldwide, developing new product designs while still maintaining some traditional lines.
L’Oréal: Founded in 1909, L’Oréal is a leading beauty company, offering a wide range of cosmetics, hair care, and skincare products.
Nestlé: Nestlé was founded in 1866. It is a multinational food and beverage company, providing everything from infant formula to coffee and chocolate.
Their success can be ascribed to a combination of the following reasons:
Strong Brand Recognition: These brands have built strong brand identities and associations with quality, innovation, and customer satisfaction.
Innovation: They have kept pace with changing consumer preferences and technological advancements by launching new products and services.
Adaptability: These companies have learned to ride the waves of economic downfalls, industry disruptions, and shifts in consumer trends. Customer Focus: Paying attention to customers’ needs has been a driving factor in their success.
